Trailer - YouGov Demographics

Researching the YouGov demographics helps Tinika and I to understand who our target audience will be and to identify whether it will be a mass or niche target audience.

From identifying this, we can understand who our target audience is and who to appeal to when creating our film trailer, poster and idents. This will allow us to have the best opportunity at appealing to our target audience. 

From this research, Tinika and I can gather that our film genre will appeal to both sexes as the YouGuv demographics show that for the genres that fit our film trailer (action/thriller) both sexes watch films of these genres. This is a very beneficial piece of information for Tinika and I to know when creating our film trailer. This is due to the fact that we want to appeal to both genders too and by doing so, we can create a film trailer that appeals to a mass audience. 

The YouGuv demographics have all stated the age range for films with this genre are 18-24. This is good for Tinika and I as we decided to rate our film as a 15 due to graphic scenes. This will help to appeal to the YouGuv target audience further as they will think the film has some conventions of the trailers in which will appeal to them more, such as violence, blood etc. 
Our initial target audience was 15-21 year olds but it may expand which will create a bigger target audience, therefore creating a mass target audience in both areas.