Taken Poster Analysis and Jurassic World Poster Analysis
Tinika and I analysed two film posters that had the same genre as our film trailer that we are planning on creating ourselves, an action thriller. We thought it would be a good idea to analyse film posters because we could get an idea for what features we should include on our film poster.
This really helped us both understand what features are beneficial in creating an eye-catching film poster.
These film posters need to include a main image with darker colours to connote some sort of mystery and action throughout the film. This main image should include the protagonist at least. This will allow the audience to see who is featured in our film.
A bold main title that stands out or a bold central image. These posters to differ but, still manage to catch peoples attention in a different way. The Taken film poster catches peoples attention through the use of the bold film title and font. The Jurassic World film poster catches peoples attention through the use of the main image. Both use good techniques to build a mass audience through their posters.
The layout of posters is also very important as it can't be overcrowded as the audience member is likely to disengage. Also, it should include a catchy tag line. This is a short sentence to engage the audience without having to read too much.
Enigma codes are key for a good selling poster. The audience should question what is happening on the poster. This will make them want to watch the film to find answers to those questions they have just wondered.
I think Tinika and I plan to use all of these features in our poster and now have a much better chance at creating a successful poster to capture a mass audience and our target audience.
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