What I Have Learnt From Mapping Trailers

What I Have Learnt From Mapping Trailers

The difference between opening of films and film trailers in mapping is quite significant. You can see how different the credits are. In film openings, the credits are quite extensive and include most or all of the credits in the film and in trailers it has a few main stars.

Most of the time, the credits would include their bankable stars at some point to create more unique selling points for the audience.

I analysed Suicide Squad, Finding Dory and Harry Potter and the Half Blood Prince. All three of the film trailers started with idents of conglomerates Time Warner ( for Suicide Squad and Harry Potter and the Half Blood Prince) and Disney (for Finding Dory).

 Suicide Squad included the least amount of credits. They only included the idents in the first 30 seconds. Then, 3 credit blocks. 1 was at 2.15 and the other at 2.26 and the other at 2.28, then finishing at 2.30.

Harry Potter and the Half Blood Prince and Finding Dory had similar characteristics of their film trailer. This was as both included text on screen which contributed to the trailer. As both films are complete different genres and for different target audiences and that Suicide Squad differed, I wouldn't be able to include this as a convention of a film trailer. However, it is an effective way of engaging audience members to watching and keeping concentration to the film trailer. This is because they actually have to read the text on screen to understand what is going on in the trailer, this focuses their attention onto the trailer more.

From mapping the 3 trailers, I have learnt that I don't need to include as many credits as I first assumed I did. However, I will need to include an ident or two for my film trailer. This is as all 3 included these within the first 30 seconds of the trailer. This is clearly a convention of trailers, no matter the trailer.

I am now also considering including pieces of text to grasp my audiences attention a lot easier. That way I would know they completely focused on my trailer and it would benefit them to read the text on screen. However, I do feel as though it may take away from the audience being immersed in the trailer. Therefore, I am undecided on what to do at the moment.