Trailer - Ident for Production Company

Ident for Production Company

I decided to created an ident for our production company. We started off by choosing a name that could connote what happens in our hybrid film genre, an action/thriller. 
I decided to look online at other film posters and idents to have a look at the types of names and fonts I could use.
Tinika and I brainstormed some names as you can see below...

After brainstorming, we decided to ask for some feedback from our peers. This was done through the use of a tally chart as we went around three media classes, one year 13 class (students aging between 17-18), one year 12 class (students aging between 16-17), and one year 11 class (students aging between 15-16). That gave us 75 votes.

Here are the results below:

As you can see, Bittersweet Productions was voted our production company name with 28 votes. This is perfect as there was not another production company who was voted anywhere near as much as Bittersweet Productions.

As it was voted so highly, I went on to look up fonts on a website. I wanted to find a font that would not look plain and could easily be found from Microsoft Word therefore, I found a website and managed to obtain the font I ended up using from this site. The font was called Sprinlescolours by Des and was obtained from this website: http://www.fontspace.com/category/handwriting?p=6

After I obtained my font, I went on to create an animated ident for our production company, Bittersweet Productions. I created our ident on Serif Draw PlusX6. 

After a lot of trails on the animation, I finally decided I wanted to change the opacity of the second triangle. This is due to the fact I wanted a basic yet eye catching animation. 

Once I had created this, I changed the speed of the opacity as it look too long and looked a little bit robotic like and I wanted it to flow. Therefore, I changed it from 100ms to 50ms. This then proved to be too quick and looked as though it was rushing the colour change. I showed it to some of my peers and they suggested instead of changing each slide to 75ms, I should clone a few of the lighter colour slides to make the colour change a little longer. I did as they said and it worked out perfectly. 

Trailer - Script Writing Research

Using Celtx Research- 

We found a website online, during our research. This website benefited us through the process of creating our script among other things. It allows you to 'Combines full-feature script-writing with pre-production support and also enables online collaboration'. This will not only help us create our script, but also lots of other things; it will help us create our storyboard, shot-list, Cataloging our things, the budget of our props as well as our schedule.
This will benefit us as it will take us less time and we can share the job, as well as focus on other aspects of our trailer. 
In addition, Tinika and I can work online to write and create our script, without having to be together so we can add ideas.

Trailer - YouGov Demographics

Researching the YouGov demographics helps Tinika and I to understand who our target audience will be and to identify whether it will be a mass or niche target audience.

From identifying this, we can understand who our target audience is and who to appeal to when creating our film trailer, poster and idents. This will allow us to have the best opportunity at appealing to our target audience. 

From this research, Tinika and I can gather that our film genre will appeal to both sexes as the YouGuv demographics show that for the genres that fit our film trailer (action/thriller) both sexes watch films of these genres. This is a very beneficial piece of information for Tinika and I to know when creating our film trailer. This is due to the fact that we want to appeal to both genders too and by doing so, we can create a film trailer that appeals to a mass audience. 

The YouGuv demographics have all stated the age range for films with this genre are 18-24. This is good for Tinika and I as we decided to rate our film as a 15 due to graphic scenes. This will help to appeal to the YouGuv target audience further as they will think the film has some conventions of the trailers in which will appeal to them more, such as violence, blood etc. 
Our initial target audience was 15-21 year olds but it may expand which will create a bigger target audience, therefore creating a mass target audience in both areas.  

Trailer - Lighting, Editing and Sound Research

Lighting, Editing and Sound Research

Lighting:

HIGH KEY - The lighting is bright and is generally low in contrast. The majority of my film trailer will not use this type of lighting unless I really wanted to emphasise something like the arrival of a character etc. 

LOW KEY - The lighting is very dim and has pronounced shadows.It helps to create a mystery about the trailer. The majority of my trailer will be using this type of lighting. This is because I want to create a tense atmosphere for my audience to engage them. I will most likely create the low key lighting on the editing software Serif Movie Plus X6. 

NATURAL LIGHTING - The lighting depends on what the setting is outside. It is only lit by the natural lighting outside. I may use this in my film trailer, but I was planning on editing it to make it more distorted. I was planning on doing this by adding a tint of colour to the background of the footage.

COLOUR FX - Adding colour tints to the scenes. Could be to connote different things. Blueish tones to connote spookiness or airiness. Warm yellow colours to connote sunset scenes or comfort.

Editing:

CUT - One image is instantly replaced by another without a visible transition. I will be using this type of editing through the majority of my film trailer. This is because cuts connote fast paced films, which is exactly what I want my film to be. 

FADE UP - An image fades in from black. I don't think I will be using this type of editing. This is because it is a bit slow for the pace of my film.

FADE DOWN - An image fades out to black. I may use a few of these, just for my idents at the beginning of my film trailer. This is because I think they create a mysterious effect and allow the audience enough time to look at the ident and remember the companies who produced this film. 

CROSS CUT - One image dissolves into another. I may use one or two of these towards the end of my film trailer. This would be to show the distortion of the characters and connote the stress they have been through. 

WIPE - One image replaces another. This is where the border of the cut moves across the screen replacing it with another. I don't think I will be using any of these in my film trailer. I need my film trailer to be fast paced and I think this will just lower the pace and tone of the footage. 

Sound:

DIEGETIC SOUND - Sound that seems to be part of what is going on in the footage. For example, a phone ringing, thunder claps etc. This will defiantly be used in my film trailer. I think a lot of door slams will be used. Diegetic sound also counts for the dialogue in the film trailer. 

NON DIEGETIC SOUND - Sound that is not part of the action on screen but has been added on afterwards. For example, a soundtrack is one. Another example is sound effects like a siren that you may not have access too in every day situations of filming. 

SOUND BRIDGE - Sound that is crosses between two scenes, linking them together. This may be used in my film trailer. I'm not sure whether it would be the best for my film trailer, but I may be wrong and I may use it. 

SOUND EFFECTS - These are added on afterwards to emphasise the scene and enhance the experience for the audience. I will defiantly be using these in my film trailer. If I don't use ones already on Serif Movie Plus X6 I will make my own. 

As I am looking at an action/thriller genre, I will probably use a lot of low-key lighting to build suspense, lots of cuts to create a quick paced trailer, diegetic and non diegetic and lots of sound effects too. I plan to use foley sound to create the most tense and engaging trailer.

Trailer - Created a Survey For Audience Research

Trailer - Created a Survey For Audience Research 

https://www.surveymonkey.co.uk/r/9D6H3L6

Trailer - My Chosen Genre

My Chosen Genre

I created an emaze PowerPoint to show the genre I have chosen and the reasons behind this.
I chose the genre action. I feel like this would appeal to a mass audience and would be easier to create footage that would appeal to audience members.
As we wanted to create a lot of mystery, we decided that having some conventions of a thriller thing will be good to add too. #
Tinika and I decided that making an action/thriller film (a hybrid) would appeal to mass audience and allow for the most engaging and coherent trailer.  

Trailer - Filming Schedule

Filming Schedule 

This is our proposed filming schedule, it is a rough structure of what we want to achieve after each day of filming. By doing this it will make sure we have a clear time table table to follow, to make sure we are on task and completing our necessary shots- this will enable us to have enough time to complete the editing and it is also a guide for our actors so they are aware of what days we are filming and what they need to bring. It also prepares Tinika and I for the days we decide to film. This is due to the fact it helps us know what to direct and we will be more organised on those days